Shopping on Pacific Avenue includes surf shops, bookstores (especially the local landmark Bookshop Santa Cruz and the excellent used book and record store Logos), clothing, and gifts.

Bookstores

Some favorite bookstores, ahem Book Cafes that help make Santa Cruz what it is, are worthy of a 'book crawl' quite distinct from your pub crawl:
 • Book Shop Santa Cruz, 1520 Pacific Ave, 831 423-0900 - 10:00am-10:00pm daily.
 • Logos, 1117 Pacific Ave, 831 427-5100, fax 831 427-5107 - Huge inventory of new and used books, tapes, CDs.
 • Gateways Books and Gifts, 1126 Soquel Ave, (Between Ocean and Seabright on Soquel near the Rio theatre), 831 429-9600 - A whole world of inspiration. One of the worlds best metaphysical bookstores including support goods for all the worlds traditions. Yoga mats to incense and candles. Since 1978. Don't miss a really unique experience.
 • Capitola Book Cafe, 1475 41st Ave, 831 462-4415 - Following Hwy. 1 around that northern rim of the Monterey Bay, take the 41st Ave. Exit towards the water, and just past the one shopping mall in the region to a clump of truly delightful stores. The Capitola Book Cafe has readings, events, and the best carrot soup you ever tasted. Go to the little drugstore next door for a cheap ice cream cone on a hot day, before heading over a few steps to Palace Arts & Office Supply for an art materials fix, or across the parking lot to OSH a hardware store enthusiast's dream and source of Saturday fix-it project necessities.
 • Bookworks, 36 Rancho Del Mar Shopping Center, off Soquel Avenue at the State Park Drive exit "towards the mountain side" off Hwy. 1.